World Wide Entertainment was founded in 1997 and commissioned its first production in 1998. World Wide Entertainment now produces and distributes television programming to all forms of television and new media broadcasters worldwide. World Wide Entertainment produces 200 to 300 hours of new programming per year and the library contains nearly 2,000 hours. World Wide Entertainment produces content that targets international markets. The company specialises in light entertainment and documentary programming including history, environment, science, technology, sports, kids factual and showbiz genres. The programming is for general family viewing so is acceptable in all cultures. Moreover, the programming is easy to adapt into local language or add a local host.

World Wide Entertainment does not shoot its own footage but instead produces programming from footage supplied by several of the leading news agencies and their archivists from around the world. The company produces in large volumes resulting in economies of scale across production and footage access.

The combination of low cost production and internationally acceptable programming format has resulted in World Wide Entertainment licensing content for broadcast in more than 140 countries.

Furthermore, the company has a distribution network of dedicated sales executives selling to clients around the world. Due to World Wide Entertainment’s programming library and strong international distribution network, the company is well positioned to take advantage of the expanding global market for content driven by digitisation of traditional broadcast platforms as well as opportunities provided by internet and mobile technologies.

In 2007, World Wide Entertainment launched two new divisions: Genr8 Digital Media and Clear Cut Tailored Programming. Genr8 produces short form content for new media markets — in particular the in-store digital signage market which is experiencing rapid global growth. Genr8 is positioned to supply this market as it leverages World Wide Entertainment’s infrastructure and low cost production model.

Clear Cut is a commissioned production business that tailors programming to clients’ needs. Once again, this business leverages World Wide Entertainment’s production strengths.

World Wide Entertainment is based in Geelong. The company currently employs 38 people directly and a further 31 people indirectly (sub-contracted).

The company is divided into 3 divisions: library sales, Clear Cut Tailored Programming and Genr8 Digital Media.